Question 35

THE LONGEST question I have ever posted or rather dared to post. But, what the hell, I'm loving this!

This man clicked what is arguably the most iconic and popular picture of all time. I'm obviously looking for the picture and not the identity of this man. Connect the picture to the text. Read on..

The term X means 'Little war' in Spanish.

The concept of X marketing was invented as an unconventional system of promotions that relies on time, energy, and imagination rather than a big marketing budget. Typically X marketing campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places. The objective of X marketing is to create a unique, engaging and thought provoking concept to generate buzz and consequently turn viral.

It involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to X marketing include utilizing cutting edge mobile digital technologies to really engage the consumer and create a memorable brand experience.

X filmmaking refers to a form of independent filmmaking characterized by low budgets, skeleton crews and simple props using whatever is available. Often scenes are shot quickly in real locations without any warning, and without obtaining permission from the owners of the locations. Studios tend not to use X filmmaking tactics because they could be sued, fined, or let their reputation hurt.

X diplomacy is both a method of diplomacy and an alternative approach to international relations designed for the globalization age. It is situated at the far end of the diplomacy spectrum that features traditional diplomacy at one end and public diplomacy near the centre(WHATEVER THAT MEANS)

Answer: It's Guerrilla. The text refers to Guerrilla marketing, Guerrilla filmmaking and Guerrilla diplomacy. The pic is 'Guerrillero Heroico', meaning 'Heroic Guerrilla', referring to Che Guevara, as we all very well know.